PiaPiaPill


Branding (2020)




PIAPIA PILL, STAY RATIONAL AND CHILL.



It is quite common that people’s views vary a lot about certain issues due to cognitive differences, and the influence of our personal subjective emotions. Sometimes, we are unwilling to admit it, even though we know it is right. On the other hand, our personal preferences will lead to a different understanding, and without recognizing the strong emotions, we may have subjective conjecture. Therefore, I designed an objective capsule/pill that can be used on some fair occasions for people to give fair judgment. The design will remind people not to be controlled by emotions and blinded by personal prejudice, and not to bring unfair treatment to themselves and others, or cause some meaningless quarrels.










          




Quarrel scenario





Logo design






Product design






Posters & Stickers in different scenario