PiaPiaPill
Branding (2020)
PIAPIA PILL, STAY RATIONAL AND CHILL.
It is quite common that people’s views vary a lot about certain issues due to cognitive differences,
and the influence of our personal subjective emotions. Sometimes, we are
unwilling to admit it, even though we know it is right. On the other hand, our personal preferences will
lead to a different understanding, and without recognizing the strong emotions, we may have subjective
conjecture. Therefore, I designed an objective capsule/pill that can be used on some fair occasions for
people to give fair judgment. The design will remind people not to be controlled by emotions and
blinded by personal prejudice, and not to bring unfair treatment to themselves and others, or cause some
meaningless quarrels.
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Quarrel scenario

Logo design

Product design

Posters & Stickers in different scenario

